Jaritas

Jaritas es una marca mexicana productora de chiles en los campos de Cerro Gordo, Valle de Bravo. En los planes de expansión de la marca estaba producir una línea premium de chiles envasados, pensada en el mercado gourmet. El proyecto demandó el desarrollo gráfico de su identidad visual, desde logotipo hasta empaques y exhibidores para punto de venta, que transmitiera su regionalismo y la calidad del producto.

 

Propusimos un logotipo hecho a la medida por medio del lettering. Siguiendo sus líneas generamos un isotipo descriptivo de la materia prima y desarrollamos elementos de apoyo en ilustraciones que ejemplifican los materiales con los que se preparan los chiles. A la par desarrollamos su plataforma e-commerce. Logramos el lanzamiento de la marca al mercado por medio de aplicaciones institucionales, las etiquetas de sus envases, los empaques, los uniformes de promotores, así como el diseño de los exhibidores y promocionales.

Task

Desarrollo de branding y desarrollo web

  • Strategy

    Branding Diseño gráfico Desarrollo web

  • Client

    Nacional

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