Instituto Vida

Instituto Vida es una marca que engloba diferentes servicios enfocados en la salud reproductiva y genital, y que pone especial énfasis en el cuidado femenino. La marca necesitaba crear una comunicación capaz de generar confianza y empatía. Esto presentaba un reto, ya que la identidad original debía mantenerse intacta. Para solucionarlo se creó una guía de estilo para homologar la comunicación y los usos de identidad.

 

Durante el desarrollo web de sus submarcas se desarrolló contenido empático. Hicimos énfasis en la selección de bullets para mostrar cercanía con el usuario. Toda la comunicación estructurada durante las fases de desarrollo web y branding también se trasladó a redes sociales.

Task

Desarrollo de branding

  • Strategy

    Branding Diseño gráfico Desarrollo web

  • Client

    Nacional

Hagamos equipo

Queremos aportar
valor a tu marca

Estamos listos para escucharte y conocer de cerca tu proyecto.
Adelante, en una simple llamada pueden ocurrir cosas geniales.

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