ANT de México

Autotransportes Nacionales Terrestres de México es una compañía de transporte de carga en carros de caja seca. ANT es un acrónimo del nombre y a la vez, es una traducción de la palabra “ant” en inglés, para hacer referencia a la organización y logística propia de las hormigas.

 

ANT buscaba diferenciarse desde el comienzo y decidió modificar su imagen para reforzar su presencia. El logotipo está plenamente basado en las líneas discontinuas de la carretera. El acomodo en letras da la sensación de ser una tipografía intervenida que simula a un stencil. Los bordes redondeados y flecha en el brazo de la letra T buscan reflejar el dinamismo, la movilidad y el liderazgo de una marca que siempre apunta hacia adelante.

Task

Desarrollo de branding

  • Strategy

    Branding

  • Client

    Nacional

Hagamos equipo

Queremos aportar
valor a tu marca

Estamos listos para escucharte y conocer de cerca tu proyecto.
Adelante, en una simple llamada pueden ocurrir cosas geniales.

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